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Yakult History

The history of Yakult is a story of innovation, science, and a commitment to better health.

Timeline

  • 1930 – Dr. Minoru Shirota successfully cultured a bacterium that could survive the acidic conditions of the stomach to reach the intestines.
  • 1935 – The first Yakult bottles were produced and marketed in Japan, with the name derived from “jahurto,” the Esperanto word for yogurt.
  • 1955 – Yakult Honsha Co., Ltd. was established in Tokyo to manage production and research.
  • 1963 – The iconic “Yakult Lady” home delivery system was launched, which remains a key part of their distribution.
  • 1964-1970s – International expansion began in Taiwan, Brazil and Philippines
  • 1979 – Merchandise Distributors, Inc. was incorporated in Cebu, Philippines.
  • Today – Over 30-40 million bottles are consumed daily in over 40 countries and regions.

SHIROTA-ISM

1. Preventive Medicine

  • Rather than treat a disease after people have fallen ill, it is important to prevent disease in advance.

2. A Healthy intestinal Tract Leads to a Long Life

  • Nutrients are absorbed through the intestines. Therefore, a healthy intestinal tract will allow us to enjoy a longer, healthier life.

3. A Price Anyone Can Afford

  • Deliver Yakult and it’s intestine-fortifying benefit to as many people as possible at an affordable price.

Promoting People’s Health: it’s a universal ideal that transcends time. It is the very foundation of our business.